Paid To Travel: The UGC Podcast
Welcome to the side of the internet where we get paid to travel. In this podcast, I will teach you how to create UGC content so you can work part-time creating fun content and spend the majority of your days exploring the world, rather than sitting at a desk. All while making MORE money than we did at our soul-sucking 9-5. Does that sound like a dream? Well, it’s my reality and it can be yours too.
I’m your host Maddy Garrett, your UGC Travel Bestie. I help everyday people just like you start their own UGC digital nomad business so that they can achieve this kind of life-changing freedom, too. I’ve taught over 2,000 students in my Masterclasses, Programs, and 1:1 Coaching, and I educate my audience of 40,000+ ambitious dreamers daily on social media.
So tune in every week so you can quit your job and start getting paid to travel.
Paid To Travel: The UGC Podcast
52: Stop Obsessing Over Your Hooks As a UGC Creator ( Do this Instead )
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Today I’m talking about why obsessing over viral hooks, viral hooks for Instagram, and how to go viral is actually hurting so many creators. Because honestly? A crazy good hook means nothing if the rest of your content falls flat. And I see this all the time — especially in the UGC creator space.
I’m breaking down why focusing only on hooks is basically the same thing as love bombing in dating, how this mindset shows up in your UGC creator business, and why your pitch is NOT the thing you should be obsessing over most.
In this episode, I talk about:
- Why focusing too much on viral hooks can backfire
- The problem with “hook-first” content strategies
- Why going viral means nothing without good content behind it
- How viral hooks for Instagram relate to dating (lol)
- Why your pitch is just the “hook” of your UGC creator business
- What brands actually look for when hiring a UGC creator
- Why your portfolio matters more than your pitch
- The hard truth about building a long-term UGC creator career
- How to become the kind of creator brands genuinely want to work with
I also share why I think so many creators are focusing on the wrong things right now — and what I’d focus on instead if I wanted a successful, sustainable business as a UGC creator.
If you’ve been stressing over how to go viral, trying to write the perfect pitch, or searching for the best UGC creator hooks… this episode is your reminder that becoming really good at what you do will always outperform gimmicks.
Make sure you’re subscribed to the Paid to Travel podcast for new episodes every Monday, and if this episode resonated with you, share it with another creator who needs this reminder too 💌
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